In the photo from left to right: Marko Valkamo from Marvaco, Ville Riitahaara, Jonas Skuthälla and Vesa Mäkilä from Westpak and Tomi Havia and Tapio Alanko from Marvaco.
Westpak was the first Nordic printing company to successfully adapt EGP, Expanded Gamut Printing, in 2015. After this, the company has offered its customers WestTone color control services in packaging artwork production. The services were developed together with Marvaco. Westpak and Marvaco have also created an expanded color gamut chart for plastic materials, Westpak Multicolor Target Book, designed to answer to the needs of brands and packaging designers. The certificate is awarded for the high quality and excellent process efficiency of the prints done in the past two years, and it verifies that packaging printing implemented with the EGP technology has been excellent, batch after batch.
The introduction of expanded color gamut to packaging printing, implemented by Marvaco and it´s American partner company, CSW, has advanced to the stage of awarding partnership certificates to printing companies. The printing companies’ adoption of the EGP technology and performance are tested and evaluated based on production works on various brand owners’ packages, implemented with EGP process inks. A reliable EGP printing process solidifies the brand owners’ trust in the quality of the printing company.
The EGP technology enables a high-quality, efficient, and more productive packaging printing with no need for spot colors. The predictable and precise brand colors are implemented with digitally assisted ink blending. The color gamut is enriched e.g. with additional OGV (Orange, Green, Violet) process inks, which multiplies the number of color shades compared to the Pantone+ color series. Even bright shades are implemented cleanly. With EGP’s digital color forming, the brand colous that have been restricted by the CMYK method in the past can be implemented in a nearly unrestricted, more controlled, and more precise manner, batch after batch.
The other advantages of the EGP technology include the parallel printing of different products at the same time and the more cost-efficient printing of smaller print runs. Using Pantone spot colors in packaging printing is also still possible. International brand owners and printing companies are widely moving on to Expanded Gamut Printing, and there is increased interest towards EGP in Finland, as well.